User Experience Optimization

Phractle takes a look at a third party design, interactive prototype or live site and run it through a series of tests to make sure the design is optimal for delivering its end goal which is ultimately more conversions from user awareness to completed sale of product or service or comprehension of selected or chosen material.

Phractle use a series of research and development tools to run tests against aspects of the design to ensure highest conversion rating by setting an entry location and an exit destination usually from recognition of experience to validation with response.

The exit destination can be a page with a contact form where you enter from the home page and evaluate user traffic and behavior to see what alterations to the design or the platform itself need to be made if any at all.