User Experience Optimization

Phractle takes a look at a third party design, interactive prototype or live site or demo and run it through a series of tests to make sure the UX is optimal for delivering its end goal, which is ultimately more conversions from user awareness to completed sale of product or service and comprehension of materials.

Phractle use a series of research and development tools to run tests with aspects of the design to ensure highest conversion rating by setting an entry location and an exit destination, usually from home page to checkout.

The exit destination can be a┬ápage with a contact or a checkout form. With analytic software he’ll be able to evaluate anonymous user traffic and behavior data to see what alterations to the design or the platform itself need to be made.